During our upbringing, we experienced what it is like to start and run a business.

Jewellery entered our lives in our early teens, providing opportunities for extra work in the store during weekends and holidays. Alongside our studies, we helped with sales and other tasks involved in running a functioning retail business.

Studies and our own jobs took over, and much has happened since then. Now, many years later, we want to see if we can leverage the experience from our upbringing in jewellery production and sales, combine it with new experiences, and do something together to offer better products and customer experiences, while we ourselves build new experiences and learnings and have fun along the way.

Our underlying motive is to do something together. Build a business that can benefit future generations. Create something that has a positive impact on the local communities where we produce, show the way for sustainable business that works long-term for both people and the planet. 

Welcome to Frej Freja.